“I believe the partnership will be successful because Watson and Einstein have different capabilities, and will complement the other nicely,” he said. Kai Hsiung, chief revenue officer at Silverline, a Salesforce partner headquartered in New York City that implements artificial intelligence solutions, said the IBM partnership would deliver Einstein customers more data-based insights than currently available to them. That New York-based systems integrator said it has already formed a practice around the joint offering and plans on developing “industry-specific accelerators” for enterprise customers to drive faster adoption of cognitive applications. In March of last year, Big Blue acquired Bluewolf, one of Salesforce’s oldest and most successful implementation partners. IBM, based in Armonk, N.Y., and Salesforce, based in San Francisco, Calif., aren’t strangers. This allows Watson Explorer (WEX) to be a very versatile tool for ingesting and indexing from multiple data sources into a single search application. Weather data can then be used for predicting customer behavior and driving customer interactions.Īnd by the end of March, IBM’s Application Integration Suite will be able to pull data from outside sources directly into the Salesforce CRM. Watson Explorer is a cognitive search and content analysis platform that gives you access to insights from all the data you care about, so you can drive. Built with data from the world’s most accurate forecaster ( ForecastWatch, Global and Regional Weather Forecast Accuracy Overview, 2017-2020, commissioned by IBM - PDF, 1.8 MB), IBM Watson Advertising Weather Targeting can improve campaign performance by understanding how the weather is likely to impact consumer activity, health and buying behaviors. IBM Watson Explorer Foundational Components include many out-of-box connectors for various types of data sources including web, filesystems, shares, databases and content management systems. The relationship will also lead to IBM’s Weather Company assets being included in a component for Lightning, Salesforce’s app development platform. The new partners will introduce Watson APIs into the Salesforce CRM-enhancing AI platform, allowing Einstein users to leverage IBM’s cognitive capabilities to derive value from unstructured data outside of their CRM. Salesforce CEO Marc Benioff also said: “No company’s core values are as close to Salesforce’s as IBM’s.” “The power of Watson will serve the millions of Salesforce and Einstein customers and developers to provide an unprecedented understanding of customers,” said IBM CEO Ginni Rometty in a prepared statement. Weather data for ORD airport only have been downloaded to be joined with the. The union of IBM Watson and Salesforce Einstein aims to leverage each company’s machine learning know-how to deliver deeper insights into customer behavior by the second half of this year, the companies said in a joint statement. Blending News from IBM Watson with News from Google API: final Workflow.
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